Color is my specialty.
Transformation is the result.
Expert Team
Color expertise, personal attention
Eduardo Paiva — Edu to his clients and followers — is a hair colorist who gives each client his full, one-on-one attention in Campo Belo, always by appointment: one client at a time, from the first hair assessment to the final result.
Wella Professionals Expert Team
The highest level of the brand’s official technical education program in Brazil: the Wella Education Journey brings together 27 seminars and three progressive certifications. Expert Team has 6 modules and 17 in-person classes.
Work with Wella
From the Color Designer course to the Expert Team: workshops, events and demos Edu filmed inside Wella — technique, news and results, with sound.
Where color meets technique
Three areas of work, always with the same care: a proper hair assessment, the right product, and results that last.
Color & Transformation
Custom color, Wella technique
See details
Tailored Haircuts
Women’s and men’s cuts
See details
Color10 Schwarzkopf
Express color
See detailsAt Nº11 The Beauty Care or at your home
Edu works out of Nº11 The Beauty Care (@n.onze_), a shared beauty space in the heart of Campo Belo — and also makes home visits, for those who prefer the same care without leaving home.
Color in motion
Real videos and photos from Edu’s appointments. Swipe sideways and tap one to watch. The ones with the sound icon have audio.
By the numbers
What clients say
Real reviews from Edu’s Google profile, translated from Portuguese.
“The whole experience was wonderful, and everything he posts is done with such professionalism and dedication. Loved it — highly recommend!”
“I’ve been getting my hair cut by Edu for 3 years now. I can’t go to anyone else anymore. Not everyone knows how to cut men’s hair and do color — he gives a really natural, masculine blonde. Highly recommend.”
“Great professional! He really knows his stuff when it comes to cutting and coloring hair. I’m very happy with the result.”
“A wonderful experience. Eduardo is not only an excellent professional — he also makes us feel completely at ease throughout every procedure. I always recommend him!”
“Edu is one of the most up-to-date hairstylists I know. Always with a modern eye and a practical approach for our day-to-day lives.”
“It was great — I wouldn’t trade him for any other hairstylist.”
Frequently asked questions
Service is by appointment only. Message Edu directly on WhatsApp to check availability and book your time slot.
Tuesday to Saturday, 9 AM to 7:30 PM. Closed on Mondays and Sundays.
At Nº11 The Beauty Care, R. Antônio de Macedo Soares, 1419, Campo Belo, São Paulo — the same neighborhood where Edu has been working for years.
Yes! If you’d rather stay home, Edu comes to you and delivers the same outstanding service, with all the technique, care, and products he uses every day. Just arrange the time and address on WhatsApp.
Yes. Edu works exclusively with one client at a time, without splitting his attention across a large team — which is why booking in advance is always recommended.
Credit card, debit card, and contactless payment (NFC).
Yes, the space is set up to welcome clients who come with children.
Yes — the gallery on this page features real photos from appointments, and Instagram @euedupaiva is constantly updated with new color transformations.
Set up your appointment in 3 steps
Pick a service, your best day and a time of day — the message arrives ready to send on Edu’s WhatsApp.
Pick a service to build your message.
Send on WhatsAppEdu confirms availability on WhatsApp — nothing is held for you until he replies.
